Product Marketing Specialist

Remote, Calgary or Ottawa

About Lim Geomatics:

Lim Geomatics is an industry-leading GIS company that develops geospatial software and data for the forest industry to help forestry companies be more efficient with their office and field operations. By doing so, we empower data-driven sustainable forest management.

With our Forestry Geospatial Platform, forestry companies can uncover actionable insights for their timber harvesting supply chain and target, benchmark and optimize forest operations. Compared with other competitive solutions, our products are the only ones that integrate fully with the ArcGIS platform, thereby letting organizations leverage their existing investments in enterprise GIS technology.

At Lim Geomatics, we think outside the box and collaborate with our customers to provide solutions to their problems. We never settle for status quo; always delivering and delighting clients with innovative and practical outcomes. We celebrate diversity while leveraging the creativity and technical expertise of our team. At Lim Geomatics you will help dream up and realize innovative game-changing products and solutions for our global customers in the natural resources sector.

What you’ll do and how you’ll make an impact:

  • Study company products
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

What we are looking for:

  • Degree in marketing, communications, journalism, or equivalent experience
  • At least 2 years of experience with positioning and messaging of B2B SaaS products
  • Familiar with Obviously Awesome product marketing approach
  • Experience in market analysis
  • A huge asset if you have experience in Forestry, GIS, SaaS, IoT and/or AI
  • Excellent communication and writing skills in English with French, Spanish and/or Portuguese considered an asset
  • Expertise in managing and prioritizing multiple projects and has great attention to detail
  • Agile and enjoy the speed of a fast-paced, highly engaged organization
  • Familiar with the buyer’s journey and the unique opportunities for marketing to influence it
  • Solid understanding of the customer journey and sales lifecycle

Apply now